Marsha works in the new marketing department of a midsized party supply rental company. She is working on the firm's firstever STP analysis. She has defined the mission and objectives and identified and selected a segmentation method. The next step is to

develop an advertising plan to promote the upcoming sales.

find marketing interns or hire new staff to help with implementation.

create pro forma financial statements to complete the package.

evaluate the attractiveness of the various segments identified.

use the Internet, catalogs, and vendor information to draw up a list of new products.