Martha Stewart brands which capture the essence of a certain way of living are examples of what kind of licensing?

	a.	Wanna be Licensing.
	b.	Character Licensing.
	c.	Target Licensing.
	d.	Lifestyle Licensing.
	e.	Entertainment Licensing

A set of traits that people attribute to a product is known as:

	a.	Brand Name
	b.	Brand Personality
	c.	Competition
	d.	Product Power
	e.	Lifestyle

A licensor may restrict which of the following:

	a.	Amount of goods sold to any particular retailer
	b.	Maximum amount of goods sold in a season.
	c.	Styling
	d.	Quality
	e.	All of the above.

Luxury Brands are driven by

	a.	Craftsmanship
	b.	Lifestyle
	c.	Social Status
	d.	Aspiration
	e.	All of the above.

In the context of licensing,IP stands for

	a.	Internet Protocol
	b.	Internet Provider
	c.	Identify Product
	d.	Intellectual Property
	e.	Internet Product