Question
Martin Company is considering the introduction of a new product. To determine a selling price, the company has gathered the following information: Number of units
Martin Company is considering the introduction of a new product. To determine a selling price, the company has gathered the following information:
Number of units to be produced and sold each year | 19,500 | ||
Unit product cost | $ | 45 | |
Projected annual selling and administrative expenses | $ | 64,000 | |
Estimated investment required by the company | $ | 420,000 | |
Desired return on investment (ROI) | 19 | % | |
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The company uses the absorption costing approach to cost-plus pricing.
Required:
1. Compute the markup required to achieve the desired ROI. (Round your Required ROI answers to the nearest whole percentage (i.e, 0.1234 should be entered as 12). Round your "Markup Percentage" answers to 2 decimal places (i.e., 0.1234 should be entered as 12.34.))
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2. Compute the selling price per unit. (Round your intermediate and final answers to 2 decimal places. )
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