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Martin Company is considering the introduction of a new product. To determine a selling price, the company has gathered the following information: Number of units

Martin Company is considering the introduction of a new product. To determine a selling price, the company has gathered the following information:

Number of units to be produced and sold each year 14,000
Unit product cost $ 25
Projected annual selling and administrative expenses $ 50,000
Estimated investment required by the company $ 750,000
Desired return on investment (ROI) 12 %

The company uses the absorption costing approach to cost-plus pricing.

Required:
1.

Compute the markup required to achieve the desired ROI.

2.

Compute the selling price per unit.

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