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Martin Company is considering the introduction of a new product. To determine a selling price, the company has gathered the following information: Number of units
Martin Company is considering the introduction of a new product. To determine a selling price, the company has gathered the following information:
Number of units to be produced and sold each year | 14,000 | ||
Unit product cost | $ | 25 | |
Projected annual selling and administrative expenses | $ | 50,000 | |
Estimated investment required by the company | $ | 750,000 | |
Desired return on investment (ROI) | 12 | % | |
The company uses the absorption costing approach to cost-plus pricing. |
Required: | |
1. | Compute the markup required to achieve the desired ROI. |
2. | Compute the selling price per unit. |
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