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Martinez Company owns a trade name that was purchased in an acquisition of McClellan Company. The trade name has a book value of $3,500,000, but
Martinez Company owns a trade name that was purchased in an acquisition of McClellan Company. The trade name has a book value of $3,500,000, but according to GAAP, it is assessed for impairment on an annual basis. To perform this impairment test, Martinez must estimate the fair value of the trade name. It has developed the following cash flow estimates related to the trade name based on internal information. Each cash flow estimate reflects Martinez's estimate of annual cash flows over the next 10 years. The trade name is assumed to have no salvage value after the 10 years. (Assume the cash flows occur at the end of each year.) Cash Flow Estimate Probability Assessment $383,800 20% 641,400 50% 753,700 30% Click here to view factor tables (a) What is the estimated fair value of the trade name? Martinez determines that the appropriate discount rate for this estimation is 10%. (Round factor values to 5 decimal places, e.g. 1.25124 and final answer to O decimal places, e.g. 458,581.) Estimated fair value $
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