Question
Marwick Innovations, Inc. produces exercise and fitness gear. Two of its newer products require a finishing process that can only be completed on machines that
Marwick Innovations, Inc. produces exercise and fitness gear. Two of its newer products require a finishing process that can only be completed on machines that were recently purchased for this purpose. The machines have a maximum capacity of 6,000 machine hours, and no other products that the company makes use these machines. Sarah Jacob, the companys operations manager, is preparing the production schedule for the coming month and cant seem to find enough machine time to produce enough units to meet the customer demand that the marketing department has included in the sales budget. Michael Stoner, the companys controller, has gathered the following information about the two products:
Dumbbell Rack | Weight Bench | |||||||
Selling price per unit | $46 | $61 | ||||||
Direct materials | 20 | 14 | ||||||
Direct labor | 3 | 8 | ||||||
Variable overhead | 2 | 6 | ||||||
Fixed overhead | 4 | 10 | ||||||
Profit per unit | $17 | $23 | ||||||
Unit sales demand | 4,000 | 7,000 | ||||||
Machine hours per unit | 0.5 | 0.8 |
(c)What total contribution margin will Marwick realize based on your answer to part (b)?
(d1)Sarah has talked with the marketing department about the situation and suggested that the company raise the sales price on the weight bench to $67 to reduce customer demand. The marketing department believes that at the higher price, demand for the weight bench will drop to 5,720 units. How should Sarah allocate the 6,000 machine hours based on this new information?
(d2)Sarah has talked with the marketing department about the situation and suggested that the company raise the sales price on the weight bench to $67 to reduce customer demand. The marketing department believes that at the higher price, demand for the weight bench will drop to 5,720 units. What total contribution margin will Marwick earn?
(e1)After hearing about Sarahs recommendation to increase the weight bench price to $67, Scott Wilson, the sales manager, suggested that the company raise the price of the dumbbell rack instead. He believes that if the price is increased to $55, demand will fall to 2,000 units. How should Sarah allocate the 6,000 machine hours under Scotts proposal?
(e2)After hearing about Sarahs recommendation to increase the weight bench price to $67, Scott Wilson
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