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Mary is considering the possibility of opening a small dress shop on Avenue, a few blocks from the university. She has located a good mall

Mary is considering the possibility of opening a small dress shop on Avenue, a few blocks from the university. She has located a good mall that attracts students. Her options are to open a small shop, a medium-sized shop, or no shop at all. The market for a dress shop can be good, average, or bad. The probabilities for these three possibilities are 0.2 for a good market, 0.3 for an average market, and 0.5 for a bad market. The net profit or loss for the medium-sized and small shops for the various market conditions are given in the following table. Building no shop at all yields no loss and no gain.

Alternative

Good Market

Average Market

Bad Market

Small shop

25,000

60,000

-12,000

Medium Sized shop

10,000

55,000

-75,000

No shop

0

0

0

Prepare the EVPI

a.

5000

b.

26500

c.

21000

d.

6000

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