Mary is creating her first ever business case for Turkish Airlines. She has read that it is sometimes important to categorize the proposed project in terms of the type of business change versus the degree of explicit benefits in a benefits evaluation grid. She has planned to propose that the company try to "reduce the customer complaint time over twitter" since it potentially has a higher financial benefit. How would you categorize this type of business change? Group of answer choices do new things do things better stop doing things none of the above