Mary Jane is quite satisfied with her most recent purchase of hair care items. For that nature, she is MOST LIKELY to rely on: a. generation of new needs b. internal search c. external search d. advice of friends e. advice of her beautician future purchases of 32. Suppose that BestBuy adds total amount of all individual customers' spending after calculating how while (s)he is a patron much money each individual customer has spent and will spend at the store (e.g., customer). Ultimately, BestBuy is trying to measure a. customer value b. customer satisfaction c. customer lifetime value d. customer equity e. perceived performance 33. Which of the following statements regarding consumers information search is incorrect? consumers tend to conduct internal search first before conducting external search. b. information source can be marketer-dominated or non-marketer-dominated. c. external search is activated only by an impending purchase decision. d. some information can be acquired by chance encounter. e. None of the above a. 34, Marketers can facilitate consumers' need recognition by- a. b. c d. e. altering consumers' perception of the actual state altering consumers' desired state lowering consumers' threshold of the gap between the actual and the desired states all of the above none of the above marketing. segmented marketing, and customized marketing strategy comes from the principle of a. involvement b. Consumer individual characteristics c. Consumer heterogeneity d. Buyer Decision Process e. None of the above 35. In general, one main reason that firms are using one of targeting strategies such as mass 36. Customer Value (CV) is defined as the difference between total benefits and total cost in this cl Which of the following is NOT one of those three components of total costs? a. Time cost b. Search cost c. Monetary cost d. Mental cost e. None of the above