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Mary Wilkers owns a trampoline facility that caters to groups that rent out the facility for parties. Last week, a group had to cancel their

Mary Wilkers owns a trampoline facility that caters to groups that rent out the facility for parties. Last week, a group had to cancel their party at the last minute because the birthday girl got food poisoning. There was no time to fill that spot with a new group. The money that Mary Wilkers lost as a result of the cancellation relates to the characteristic of services.
intangibility
inseparability (simultaneous production and consumption)
heterogeneity
incomparability
perishability
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