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Mary Willis is the advertising manager for Bramble Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of

\Mary Willis is the advertising manager for Bramble Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $12,800 in fixed costs to the $137,000 currently spent. In addition, Mary is proposing that a 5% price decrease ($20 to $19) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $12 per pair of shoes. Management is impressed with Marys ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety.

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Prepare a CVP income statement for current operations and after Mary's changes are introduced. BRAMBLE SHOE STORE CVP Income Statement Current New Sales $ Variable Expenses

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