Question
Mary Willis is the advertising manager forConcordShoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new
Mary Willis is the advertising manager forConcordShoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $34,200in fixed costs to the $411,000currently spent. In addition, Mary is proposing that a 5% price decrease ($60to $57) will produce a20% increase in sales volume (20,000to24,000). Variable costs will remain at $36per pair of shoes. Management is impressed with Mary's ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety.
(a)
Compute the current break-even point in units, and compare it to the break-even point in units if Mary's ideas are used.(Round answers to 0 decimal places, e.g. 1,225.)
Current break-even pointpairs of shoes
New break-even pointpairs of shoes
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