Masking Up has a surplus of the KN$95$ masks that still offer a valuable level of protection from diseases protection from coronaviruses. For example, a KN$95$ mask would be a great option for household use to from cleaners, insecticides, and harsh chemicals. The company could sell these same masks but add the product's name to expand their market. This is an example of what?

Brand extension, because the same product has been introduced to a new market Category positioning, because the product is now considered a household necessity

Brand heritage, because customers will appreciate knowing the history of the product Rebranding, because the same product is being sold under a new name