Masking Up's NIOSH-approved N95 masks have increased in demand because of the complications associated with the KN95 masks. In terms of product life cycle marketing, what phase are the N95 masks in? Growth phase, because demand is increasing due to increased awareness Maturity phase, because the market already has similar products Scarcity phase, because there are not enough masks to meet the demand Introduction phase, because they are increasing in popularity over another product