Maslow’s Hierarchy of Needs and Alderfer’s ERG Theory aresimilar because both of them:

1) Suggest that individuals are motivated by a specific set ofneeds.

2) Suggest that punishment is more effective than rewards atmotivating behavior.

3) Suggest that people can only be motivated by a reward from aneed level that has not yet been met.

4) Suggest that individuals must meet their needs in order.