Mass customisation is the use of technology to:

a.

deliver offers and products tailored for prospects.

b.

deliver offers and products tailored for individuals.

c.

deliver offers and products tailored for individuals or segments.

d.

deliver offers and products tailored for segments.

e.

none of the above.

The ability of an ad placement to offer personalisation or testing is an aspect of the ______ attribute for media suitability and selection.

a.

flexibility.

b.

time.

c.

cost.

d.

none of the above.

______ is a key e-CRM technique to tailor messages according to stated preferences or observed buyer behaviour.

a.

Retention

b.

Referral, recommendation or advocacy

c.

Personalisation

d.

Reactivation

e.

none of the above

RFM analysis involves assessing purchase or interaction history to understand customer behaviour.

a.

True

b.

False

Usability assesses effectiveness of web design, i.e. can users complete their tasks correctly and completely?

a.

True

b.

False