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Mass marketing or undifferentiated marketing is fast becoming a thing of the past. Discuss this statement with supporting evidence for or against. Your response should
- Mass marketing or undifferentiated marketing is fast becoming a thing of the past. Discuss this statement with supporting evidence for or against. Your response should outline the different types of targeting strategies and the types of products best suitable for each choice of target strategy.
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1 Supporting Evidence for the Decline of Mass Marketing a Fragmentation of Audiences With the proliferation of media channels and the rise of digital platforms consumers have more choices than ever be...
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
