Question
Mass marketing or undifferentiated marketing is fast becoming a thing of the past. Discuss this statement with supporting evidence for or against. Your response should
Mass marketing or undifferentiated marketing is fast becoming a thing of the past. Discuss this statement with supporting evidence for or against. Your response should outline the different types of targeting strategies and the types of products best suitable for each choice of target strategy.
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Modern Management Concepts And Skills
Authors: Samuel Certo, S Certo, S. Certo
15th Edition
0134729137, 9780134729138
