Match each communications tool to its definition.

Group of answer choices

All messages a business pays to deliver through a medium to reach a targeted audience

Direct communication with carefully targeted individual consumers to obtain an immediate response and cultivate long$-$term relationships

Short$-$term incentives to encourage the purchase of a product or service

Building good relations by obtaining favorable publicity, developing a good corporate image, and handling or heading off unfavorable rumors, stories, or events

Oral presentation in conversation with one or more prospective purchasers for the purposes of making sales