Match each description with tManagement Activity Develop or Execute? Identify the time needed for different steps of the plan Develop the plan Monitor communication across work groups Understanding the organization's tactical goals Develop the plan he corresponding category of the BCG Matrix. Description Stars Cash cows Dogs Question marks Deserving of large investment to support continued growth Having a large share of a stable market Generating low or no profits and not deserving of investment Having the potential to greatly increase profitability if it gains market share