Question
Assume you are a marketing manager for an automobile company. Younhave been charged with repositioning an SUV model that was oncenidentified as a fuel guzzler.
Assume you are a marketing manager for an automobile company. Younhave been charged with repositioning an SUV model that was oncenidentified as a “fuel guzzler”. The model has been redesigned with ansuperefficient, nonpolluting hybrid engine. Which of the different types ofnmarkets/publics would have the greatest impact on yo0ur establishing the new “fuel efficient” positioning? Why did you say so? Make a simple plan.
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