Match each of the $4P^{\text{'}}$ s to the example related to the $P.$

Ideas and Services can also fall under this category.

While not as tangible as the others, they are still important to this $P.$

Advertising, discounts, and

Product colorful packaging are all part of this $P.$

Price

This $P$ is closely related to the concept of "exchange" $-$

Place

the customer gives you

something and expects to

Promotion

get something of equal or greater value in return.

This $P$ closely relates to the concept of "supply chain management".