Match each of the broad descriptions of the advantages of an adaptation marketing strategy on the left to the term or brief description on the right that the broader description exemplifies. Use each option only once.

ANSWER CHOICES:

• Meet the needs of customers more precisely
• Enjoy unique appeal
• Achieve greater success in combating customer resistance
• Comply with government regulations

Hersheys chocolate is made with a technique that gives it a slightly sour taste, but they change the technique to include more cocao butter for the European market content specifications for "chocolate"

Unilever realizes it can sell more of its Bru brand coffee in India by packaging it in small single-serving sachets

In 1985, UK's Cadbury renames its "Mars Men" product to "Sour Patch Kids" in order to capitalize on the "Cabbage Patch Kids" popularity in the US

Walmart slightly rebrands in Argentina once it realizes its red, white, and blue flags are off-putting as a symbol of American imperialism