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Match each of the options above to the items below. George is a salesman who drives a lot for his job. He bought his new

Match each of the options above to the items below.

George is a salesman who drives a lot for his job. He bought his new Toyota Prius because it gets 51 miles per gallon.5Choice 5 of 7 , Business marketIncorrect combobox unavailableIncorrect

Justin is a buyer for his company. He is in charge of purchasing some of the equipment used in their manufacturing facilities.1Choice 1 of 7 , Demographic segmentationIncorrect combobox unavailableIncorrect

Procter & Gamble sells Scope mouthwash, Crest toothpaste, and Pert shampoo, which its customers buy for use in their homes.3Choice 3 of 7 , Benefit segmentationIncorrect combobox unavailableIncorrect

CVS Caremarks target market is women since they make up to 80 percent of the pharmacy chains customers.2Choice 2 of 7 , Volume segmentationIncorrect combobox unavailableIncorrect

Old El Paso makes its tomato salsa spicier for the markets in Texas, Arizona, and California, as customers in those markets prefer their food spicier than customers in other areas.6Choice 6 of 7 , Geographic segmentationCorrect combobox unavailableCorrect

Dr. Pepper portrays customers as happy, outgoing people who like things out of the ordinary.4Choice 4 of 7 , Psychographic segmentationCorrect combobox unavailableCorrect

Exxon-Mobil describes its customers based on how much the customers spend at the pump and how often they fill up.

 

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