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Match each of your decisions to the appropriate step in the marketing research process. Data analysis Plan development Taking action Data collection Problem definition Report

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Match each of your decisions to the appropriate step in the marketing research process. Data analysis Plan development Taking action Data collection Problem definition Report your findings to Andrew and the other executives of the company Evaluate the data to see why the new bicycle models are not selling at Andrew's Gather information from bicycle owners in the community Decide that the firm should use descriptive and exploratory research Set research objectives for Andrew's Bicycle World Determine the research design Reject your original theory as to why sales are down Place an order for a different line of bicycles that are popular with many in your community Determine why the new models at Andrew's are not selling as well as expected Use both primary and secondary data in the research process

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