Match each phrase to an advantage or a disadvantage as given below. 6 points Advantage Disadvantage The life of an advertisement in a newspaper is limited. Newspapers have a high readership and a high level of reader involvement. Online advertising response rates are often as low as 1%. Television can use all of the necessary elements to produce a creative advertising message. Outdoor advertising permits easy repetition of a message. Magazines have less mass appeal when compared to newspapers within a geographical area. At a recent health products trade fair, Ben had collected the items shown * 1 point below. These were given away for free by the businesses with their company names or brands printed on them. These are called : Captionless Image premiums O direct mail point of purchase displaysiXmb_Kq4-vWI5SDHag/viewform?hr_submission=Chgli8KlimgSEAiOq6zvwg8SBwi0gp-mrQ0QAQ Yukon Enterprise. A company hires co-op education students from the Seneca College Marketing Program. Best Buy helps to sponsor in setting up a computer lab at your school A sales associate at the Gap convinces a customer to buy a winter jacket . A local cinema introduces a new movie by buying a 15-second spot 0 0 0 on the local radio station. The Toronto Star runs an article about a new restaurant 0 opening in the city. A local college buys a full page ad in the school O yearbook. Coca-cola offers a free drinking glass with the purchseef a 1- litre bottle.Classify each of the following promotional activities as advertising, 10 points public relations, sales promotions or personal selling. Sales Advertising Public Relations Personal Selling Promotions Kashi, the granola bar company, places a "$0.50 off" coupon in the local shopper Canon develops a four-page colour brochure that highlights the unique features of the photocopier that will be used by their sales representatives. Danny orders snowmobile parts by phone from Yukon Enterprise A company hires co-op education students from the Seneca College O Marketing Program. Best Buy helps to sponsor in setting up a computer lab at your school. A sales associate at the Gap convinces a O customer to buy a 9