Match each term with its best description A. the best ethical choice produces the best result for the greatest number B. normative ethical theory that a moral act is based on whether the act itself is right or wrong under a series of rules, and not based on the consequences of the act. C. based on the moral character of the person rather than the act D. goods and services are worth what people believe they are worth and are willing to pay for and businesses need only be concerned with making a profit for owners (shareholders) select A B C D 1. Deontology select A B C D 2. Utilitarianism select A B C D 3. Free market ethics select A B C D 4. Virtue ethics