Match each term with its description by dragging it into the correct box.

Put responses in the correct input to answer the question. Select a response, navigate to the desired input and insert the response. Responses can be selected and inserted using the space bar, enter key, left mouse button or touchpad. Responses can also be moved by dragging with a mouse.

Brand

A combination of a name, image, or symbol

Brand promise

What the company says that its product does.

Brand equity

A brand's value

Brand mark

A company's logo

Brand name

Ford, Chevrolet, Apple, and Amazon

Brand extension