Match the A WITH B A Vision Strategic planning Mission Value Market assessment SWOT analysis B A forward-looking, inspirational statement that describes the desired future state or long-term goals of the organization. A set of core beliefs, principles, or ethical standards that guide the behavior and decision-making of an organization, or an individual. A concise declaration of the core purpose or reason for an organization's existence. It explains what the organization does, for whom, and why it does it. An assessment of an organization's operating markets to determine future implications for the organization. Involves assessing an organization's current situation, understanding its mission, vision, and values, and then formulating strategies and action plans to guide decision-making and resource allocation. strategic planning tool used to identify and evaluate an organization's internal strengths and weaknesses, as well as its external opportunities and threats