Match the characteristics to the proper stage in the product life cycle (PLC). Hint-Two characteristics per stage Costs increase due to some loss of economies of scale Investment is made Public awareness increases Brand differentiation and feature diversification is emphasized to maintain or increase market share Choose... Product Development Decline Growth Maturity Market Introduction Choose... Costs reduced due to economies of scale Choose... Customers must be prompted to try the product Choose... Little or no competition Profits decline Sales volume declines New product ideas are generated, operationalized, and tested Choose... Choose... Choose... Choose... 4 "