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Match the diversified company pair with the reason that the diversification is related. Microsoft acquired LinkedIn PepsiCo merged with Frito Lays Uber acquired bike sharing
Match the diversified company pair with the reason that the diversification is related.
Microsoft acquired LinkedIn
PepsiCo merged with Frito Lays
Uber acquired bike sharing service JUMP
GPS company Garmin offers Garmin Watch
Coworking space company WeWork acquired Meetup (an online platform to meet with groups who share similar interests)
Options:
Resource synergy/optimization, using the same resource in different ways
Synergies of distribution channel
Resources and capabilities
Fulfilling similar customer need
Similar technology
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