Match the following descriptions to the appropriate CRM Component. The practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing The process of customers changing their buying preferences because they find better or cheaper products and services elsewhere Occurs when a company sells an additional related or complementary product or service to an existing customer after the initial purchase An approach to selling products and services in which a customer explicitly agrees in advance to receive marketing information Involves persuading a customer to buy a more expensive item or upgrade a product or service to make the sale more profitable. It also involves selling the customer extra features or add-ons to the product they are already buying Cross-Selling Up-Selling Customer Churn Target Marketing Customer Lifetime Value Customer Defection Analysis Customer Segmentation Predicting Customer Behaviors Relationship Marketing ^