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Match the following terms to the correct definition. -- Software used in customer relationship management and marketing that help systematize some sales management functions. --
Match the following terms to the correct definition. -- Software used in customer relationship management and marketing that help systematize some sales management functions. -- Computer programs that provide funtionality for customer-facing operations such as customer relationship management (CRM), sales force automation (SFA), customer support and field service. -- An integrated information system that serves all departments within an organization. -- Applications that provide funtionality for internal operations such as inventory control, production, and supply chain activities. -- The collection and analysis of information designed to help an organization put the customer first. It includes account management, order entry, payment processing, credit and other functions. 1. Back-Office Applications 2. ERP (Enterprise Resource Planning) 3. SFA (Sales Force Automation) 4. CRM (Customer Relationship Management) 5. Front-Office Applications
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