Match the following terms to their definitions as they relate to the stages of new product development.

Commercialization

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Test Marketing

The stage of new$-$product development in which the product and marketing program are tested in more reallstic market settings. Designing an intial marketing strategy for a new product based on the product concept.

A review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives. Developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering.

Marketing Strategy Development Introducing a new product into the market.

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Product Development

Business Analysis