Match the marketing action with the appropriate marketing research tool. Constructing a marketing model to determine what impact half-price tickets for day games will have on attendance Computer software that helps the Blazers continuously capture information Systematically gathering data about what strategies data about what strategies other minor league teams are using Following social media sites to see how fans are reacting to another minor league team's "bring your pet to the ballpark" promotion Storing ticket information in a way that makes it accessible to Blazers management so they have a good foundation for planning Developing a system to manipulate variables to predict the outcome of changes in the marketing mix