1. Match the PLC (Product Life Cycle) stages with the following products:

toilet paper	Growth
DVDs	2. Decline
electric cars	Introductory
d. self-driving cars	Maturity

3. Name potential indirect competitors for the small payroll service provider.

4. What is the best stage in the Product Life Cycle for the startup? Explain.

1. Introductory
2. Growth
3. Maturity
4. Decline

Ans- I think introductory strategy is the best strategy in PLC because in this stage, the promotion and marketing are at high.

5. Describe how to conduct a new eyes research.

6. Which structure works best for the business owner who wants to safeguard his personal assets: limited or general partnership? Explain why.

1. Limited partnership
2. General partnership
3. Cooperative
4. Sole proprietorship
5. Corporation

7. Which forms of promotion work best for small businesses and why? Pick any two choices.

1. Public relations
2. Advertising
3. Personal selling
4. Networking
5. Direct marketing
6. Word of mouth
7. Sales promotion
8. Digital marketing

8. You are a mechanic who knows his way around cars. Your workshop is primarily focused on car maintenance and repairs. Lately you've been getting some requests on adding extra features to the existing cars in terms of increasing speed and making the exterior/interior of the car more luxurious. This new type of customer can be characterized as:

1. primary
2. secondary
3. invisible

9. What are the methods of gaining customers' input as part of the competitive touchpoint analysis?

10. What benefits can Competitive Intelligence provide for your small business?

11. Which competitive strategy will work best for the small business that is planning to sell school supplies for the left-handed kids?

1. Differentiation
2. Niche
3. Cost-leadership
4. Strategic Alliance

12. What are the most recommended pricing strategies for small businesses? You could pick more than option.

1. Cost-based
2. Ceiling
3. Market-based
4. Option pricing
5. Penetration
6. Skimming
7. No-frills

13. Which legal form of business will work best for the future small business owner who is planning to knit various pieces of clothing by herself and sell her creations through her website and small retail outlet? Why?

1. Limited partnership
2. General partnership
3. Cooperative
4. Sole proprietorship
5. Corporation