Match the scenario or description on the left to the new product pricing strategy on the right. When Sony released their PlayStation 3 game machines, they charged a high price, attracting the most avid game players. Pricing Strategy used to capture market share with the release of a new product. This strategy involves launching at a low price and requires the company to build its manufacturing capabilities to match increased demand. Requires innovators and early adopters to like and purchase the product. [Choose ] [Choose ] [Choose ] [Choose ]