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Match the spend with the correct portfolio quadrant. Bottleneck Bottleneck drop zone empty. Strategic Strategic drop zone empty. Noncritical/Routine Noncritical/Routine drop zone empty. Leverage/Commodity Leverage/Commodity
Match the spend with the correct portfolio quadrant. Bottleneck Bottleneck drop zone empty. Strategic Strategic drop zone empty. Noncritical/Routine Noncritical/Routine drop zone empty. Leverage/Commodity Leverage/Commodity drop zone empty. High profit impact, high supply risk Low profit impact, low supply risk Low profit impact, high supply risk High profit impact, low supply risk
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Global Marketing
Authors: Svend Hollensen
8th Edition
1292251808, 9781292251806
