Match the terms with the carrect explanation. Column A Column 9 1. Irstitutional advertising a. Used to build the general reputation of the organization and create goodwill toward the company and its brands 2. Personal seling b. A set of marketing communication activities designed to inform and persuade important groups of people. 3. Promotion: primarliy customers 4. Integrated marketing communications (IMC) c. How managers ccordinase the tools to project a single. unified, and compelling message about a brand 5. Communitation objectives d. Focuses on how well a promiotional acthity convers 5. Infomercials information and meaning to a target market 7. Search engne optimization e. Large changes in price produce proportionately smaller. changes in quantity 8. Stock ketping, unit (5KU) f. Practice of designing websites that exploit search engine 9. Relatwely inelastic demand. properties to get a particular website as close to the top. of search results as porsible 16. Elest practices 8. A miethod of drect response atvertising, extended ads thot involve dramatic product derronstrations with a respame methad h Any sebilis activity that involves diectiaterowtion. between a huyer and seller 11. Shared process knowledse and expectse that have proyed to be whorsitul. An dentifyn code that ietaleet cue to ewchitein they