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Match the type of information that global market research focuses on with its corresponding examples. economic economic drop zone empty. culture, societal trends culture, societal
Match the type of information that global market research focuses on with its corresponding examples.
economic
economic drop zone empty.
culture, societal trends
culture, societal trends drop zone empty.
business environment
business environment drop zone empty.
political and legal
political and legal drop zone empty.
specific market conditions
specific market conditions drop zone empty.
gross domestic product growth, inflation, strength of the currency, and business cycle trends
values, symbols, and rituals that affect peoples perception of products
ethical standards, management styles, degree of formality, and gender or other biases
limiting the flow of money out of a country, making it harder for a foreign company to transfer money back home
indepth knowledge about market trends, competitors, and unique market characteristics
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