Match the types of external communication programs of an organization with their descriptions. Drag and drop application. Advertising Advertising drop zone empty. Promoting Promoting drop zone empty. Public relations Public relations drop zone empty. Customer/client surveys Customer/client surveys drop zone empty. It involves the culture and prospects available to potential employees and is designed to attract employee talent to develop the organization. It is designed to attract customers or clients and involves demonstrating goods or services in a positive manner and creating brand loyalty. It involves the communication of a constructive image and publicizing of the organization as a contributor to society and the immediate community. It is used by the organization to make modifications in service, goods, or relationships and gather feedback about the experience of external constituents with the organization