Match the types of motivational conflicts faced by consumers (in the left column) to their descriptions (in the right column). approach-approach conflict approach-approach conflict drop zone empty. approach-avoidance conflict approach-avoidance conflict drop zone empty. avoidance-avoidance conflict avoidance-avoidance conflict drop zone empty. This is faced by a consumer who must choose between two attractive alternatives. This is faced by a consumer making a purchase choice with both positive and negative consequences. This is faced by a consumer who must choose between two undesirable alternatives