Match the types of recruitment messages (in the left column) with their potential disadvantages (in the right column). Drag and drop application. Branded message Branded message drop zone empty. Targeted message Targeted message drop zone empty. Realistic recruitment message Realistic recruitment message drop zone empty. Applicants who are not interested in the work attributes featured in the message may be dissuaded from applying. The best potential applicants are the most likely to self-select out. Overly positive messages may lead to employee dissatisfaction after hire