Matching the Research Strategy to Its Defintion Business writers use many strategies when conducting primary research. The strategy a writer uses depends on the research problem and purpose. Your understanding of various research strategies will be assessed in this exercise. Completing this exercise requires that you know the definitions of the following primary-research strategies and the concepts associated with them: Sampling techniques -Pilot study -Observation -Experiment -Focus group -Personal interview Roll over each phrase below to reveal a scenario in which a writer requires a particular research strategy. Then drag the phrase to the type of strategy that would best help the writer accomplish his or her task. Stratified Random Sample Systematic Sample Convenience Sample Experiment List of possible participants Watching interactions Survey to employees Students as sample Observation Pilot Study Group of customers Safety warning Personal Interview Senior and middle JIUI TILL Roll over each phrase below to reveal a scenario in which a writer requires a particular research strategy. Then drag the phrase to the type of strategy that would best help the writer accomplish his or her task. Stratified Random Sample A researcher has a list of 1,000 possible participants. She chooses her sample by numbering the names and picks #7 #14, #21, #28, and so on. Systematic Sample Convenience Sample List of possible participaphy Watching interactions Experiment Survey to employees Students as sample Observation Pilot Study Group of customers Safety warning Personal Interview Face to face Senior and middle managers Focus Group Reset Roll over each phrase below to reveal a scenario in which a writer requires a particular research strategy Then drag the phrase to the type of strategy that would best help the writer accomplish his or her task. Stratified Random Sample A researcher distributes his survey to employees in one of the company is departments so that he can work out any problems with the survey before sending it to everyone in the company. Systematic Sample Convenience Sample List of possible participants Watching interactions Experiment Survey to Students as sample Observation emples Pilot Study Group of customers Safety warning Personal Interview Face to face Senior and middle managers Focus Group Reset Roll over each phrase below to reveal a scenario in which a writer requires a particular research strategy. Then drag the phrase to the type of strategy that would best help the writer accomplish his or her task. Stratified Random Sample A researcher assembles a group of customers in a room to ask their opinions on how to improve one of the company s products. Systematic Sample Convenience Sample List of possible participants Watching interactions Experiment Survey to employees Students as sample Observation Pilot Study Group of Safety warning customers Personal Interview Face to face Senior and middle managers Focus Group Reset Roll over each phrase below to reveal a scenario in which a writer requires a particular research strategy. Then drag the phrase to the type of strategy that would best help the writer accomplish his or her task. A researcher gathers data by talking face to face with several accountants regarding their opinions on GAAP VS. IFRS. Stratified Random Sample Systematic Sample Convenience Sample List of possible participants Watching interactions Experiment Survey to employees Students as sample Observation Pilot Study Group of customers Safety warning Personal Interview Face to face Senior and middle managers Focus Group Reset Roll over each phrase below to reveal a scenario in which a writer requires a particular research strategy. Then drag the phrase to the type of strategy that would best help the writer accomplish his or her task. A researcher spends a day in an organization watching interactions between employees and clients and recording what happens. Stratified Random Sample Systematic Sample Convenience Sample List of possible participants Watching interalns Experiment Survey to employees Students as sample Observation Pilot Study Group of Safety warnin customers Personal Interview Face to face Senior and middle managers Focus Group Reset Roll over each phrase below to reveal a scenario in which a writer requires a particular research strategy Then drag the phrase to the type of strategy that would best help the writer accomplish his or her task. Stratified Random Sample A teacher uses his students as his sample because he sees them frequently and can easily get them to take his survey Systematic Sample Convenience Sample List of possible participants Watching interactions Experiment Students as Survey to employees Observation sampleh Pilot Study Group of customers Safety warning Personal Interview Face to face Senior and middle managers Focus Group Reset Roll over each phrase below to reveal a scenario in which a writer requires a particular research strategy. Then drag the phrase to the type of strategy that would best help the writer accomplish his or her task. Stratified Random Sample A researcher divides a group of similar students into Group A and Group B. The students in Group A are given a written safety warning by the chief of campus police. The students in Group B are given a warning with the same content but from the head of the student body. Then both groups of students are tested on the contents to see which message was more effective. Systematic Sample Convenience Sample List of possible participants Watching interactions Experiment Survey to employees Students as sample Observation Pilot Study Group of customers Safety warning warping Personal Interview Face to face Senior and middle managers Focus Group Reset Roll over each phrase below to reveal a scenario in which a writer requires a particular research strategy. Then drag the phrase to the type of strategy that would best help the writer accomplish his or her task. Employees being studied are divided into groups of senior managers and middle managers. The researcher then randomly selects a sample from each group. Stratified Random Sample Systematic Sample Convenience Sample List of possible participants Watching interactions Experiment Survey to employees Students as sample Observation Pilot Study Group of customers Safety warning Personal Interview Face to face Senior and middle managers Focus Group Reset
