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Matheson Electronics has just developed a new electronic device that it believes will have broad market appeal. The company has performed marketing and cost studies
Matheson Electronics has just developed a new electronic device that it believes will have broad market appeal. The company has performed marketing and cost studies that revealed the following information:
- New equipment would have to be acquired to produce the device. The equipment would cost $180,000 and have a six-year useful life. After six years, it would have a salvage value of about $12,000.
- Sales in units over the next six years are projected to be as follows:
Year | Sales in Units |
1 | 8,500 |
2 | 13,500 |
3 | 15,500 |
46 | 17,500 |
- Production and sales of the device would require working capital of $49,000 to finance accounts receivable, inventories, and day-to-day cash needs. This working capital would be released at the end of the projects life.
- The devices would sell for $35 each; variable costs for production, administration, and sales would be $20 per unit.
- Fixed costs for salaries, maintenance, property taxes, insurance, and straight-line depreciation on the equipment would total $153,000 per year. (Depreciation is based on cost less salvage value.)
- To gain rapid entry into the market, the company would have to advertise heavily. The advertising costs would be:
Year | Amount of Yearly Advertising | ||
12 | $ | 47,000 | |
3 | $ | 58,000 | |
46 | $ | 48,000 | |
- The companys required rate of return is 9%.
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