Question
Matheson Electronics has just developed a new electronic device that it believes will have broad market appeal. The company has performed marketing and cost studies
Matheson Electronics has just developed a new electronic device that it believes will have broad market appeal. The company has performed marketing and cost studies that revealed the following information: |
a. | New equipment would have to be acquired to produce the device. The equipment would cost $444,000 and have a six-year useful life. After six years, it would have a salvage value of about $6,000. |
b. | Sales in units over the next six years are projected to be as follows: |
Year | Sales in Units |
1 | 18,000 |
2 | 23,000 |
3 | 25,000 |
46 | 27,000 |
|
c. | Production and sales of the device would require working capital of $60,000 to finance accounts receivable, inventories, and day-to-day cash needs. This working capital would be released at the end of the projects life. |
d. | The devices would sell for $55 each; variable costs for production, administration, and sales would be $40 per unit. |
e. | Fixed costs for salaries, maintenance, property taxes, insurance, and straight-line depreciation on the equipment would total $169,000 per year. (Depreciation is based on cost less salvage value.) |
f. | To gain rapid entry into the market, the company would have to advertise heavily. The advertising program would be: |
Year | Amount of Yearly Advertising | ||
12 | $ | 89,000 | |
3 | $ | 69,000 | |
46 | $ | 59,000 | |
|
g. | The companys required rate of return is 15%. |
Click here to view Exhibit 11B-1 and Exhibit 11B-2, to determine the appropriate discount factor(s) using tables. |
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