mathxl.com MyFinance Homework- FIN360-41_2188 42487 Do Homework - martha leon Fundamentals Of Corporate Finance Plus MyFinanceLab With P Business Finance (Fall 2018 Online) martha leon 11/15/18 10:55 PM Homework: Chapter 9 Homework (Copy) Score: 0.38 of 1 pt 3 of 11 11 complete) HW Score: 91.69%, 10.09 of 11 pts P 9-5 (similar to) Question Help Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend $4.2 mllion on TV, radio, and print advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi Munch by $9.9 million this year and $7.9 million next year. In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi's other products. As a result, sales of other products are expected to rise by $2.1 million each year. Kokomochi's gross profit margin for the Mini Mochi Munch is 36%, and its gross profit margin averages 25% for all other products. The company's marginal corporate tax rate is 35% both this year and next year. What are the incremental eanings associated with the advertising campaign? Complete the table below: (Round to the nearest dollar.) Year 1 Incremental Earnings Forecast Sales of Mini Mochi Munch Other Sales Cost of Goods Sold Gross Profit Selling, General, and Admin. Expenses 0 EBIT Income tax at 35% Unlevered Net Income Enter any number in the edit fields and then click Check Answer. Clear All Check Answer remaining