Matt Brown and his family own Everything Automotive. There are currently three different locations: Mountainview, Meadow Valley, and Hildale. Mountainview is the north location and is about 35 miles from Meadow Valley. Hildale is located about 20 miles south of Meadow Valley. As of 2017, Mountainview has been enjoying a six percent profit on average over the last five years' Meadow Valley's profit has been zero percent during that same time, while the Hildale location has been losing about two percent. Why is marketing research an appropriate solution to Matt's concerns