Matt Matros lost a lot of weight using a high-protein diet.Matros found his diet effective, but it was hard to create protein shakes and other high-protein items with an active lifestyle.Matros, therefore, wants to create The Protein Bar, a restaurant offering high-protein, healthy options.Matt pitched the idea to the management team at Yum Brands (Pepsi Co) who own KFC, Pizza Hut and Taco Bell.They expressed interest in the idea and asked Matt to come on board to launch The Protein Bar and become part of the Yum organization.Matt founded the Protein Bar restaurant based upon his own experiences of using a high-protein diet to lose weight.In the end, he decided to go it alone and is now the owner of four Protein Bar restaurants in the Los Angeles area.

With his business growing, Matt is starting to think about how to formally structure his business to grow over time.Based on your learnings in this chapter would you recommend Matt formally structure as a Sole Proprietorship, Partnership (be specific about General or Limited Partnership), work towards establishing a Corporation (be specific about S, C or Limited Liability) or Franchise?

List at least two advantages and disadvantages for EACH structure.List the structure (Sole Proprietorship, General Partnership, Limited Partnership, S Corp, C Corp, Limited Liability, Franchise) and the advantages and disadvantages under each structure for Matt's business.

Recommend your preferred structure to Matt PROVIDING JUSTIFICATION for your recommendation.Use textbook concepts with page numbers noted to support your answer.Note word count.