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Mattel is famous for owning top girls' brands. In 1959, Mattel introduced a product that would change its future forever: the Barbie doll The demand
Mattel is famous for owning top girls' brands. In 1959, Mattel introduced a product that would change its future forever: the Barbie doll The demand seen at the retail stores was met for several years but recently Barbie's popularity has slipped over the past twenty years. Knowing the two major reasons why this has happened how or what do you think Mattel can do to gain back the success it had that made them successful in the beginning?
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